Tuesday, November 17, 2009

NA: Project 4; Data, Process: REVISED purpose, context, audience, research

So after much discussion last week in our small group it was determined that my activity would serve better as a show opener. So below is the re-research I have done for the show opener concept I am now approaching.

However, my visual inspiration and research (images) is still applicable as it applied to my activity of creating a letter form and typography.

Purpose: This will serve as a an informative, educational piece with a historical connotation that could very likely occur in a series. It will be a show that goes into the lesser known historical facts about typography and its stylistic elements pertaining to different typefaces (Renaissance, Modernist, etc.). With that it will focus on the form and characteristics of a letter form.

Context: This will be a television series most likely on the History Channel or PBS; a 30 minute spot that will follow shows of a similar genre (printmaking, craft trades, etc.). Commercials before this might advertise the latest technology in replicating hand set type or maybe even a collectors, one time offer, limited edition, only sold on tv, exclusive replica lead typeset.

Audience: This show will appeal most to the avid history buff that is interested in learning about anything and everything. Also possibly the new generation of designers who have not had the experience of hand-set and hand-rendered type. The regulars will also definitely include those who are obsessed with typography and just can not manage to get enough of it, they can sharpen up on their classification skills. This series could also supplement a Typography educational course and be shown to students as supplemental learning.

this particular title sequence I like because of the dimensionality that is present, the flipping and turning of one scene that turns in to the next.

again, I love the dimensionality

Simple but is pretty powerful

speaks heavily to the historical aspect, I especially like the tight crop that moves out to a "grand image" supported by the music. I was also drawn to the way the sequence transitioned to the show itself, it was very well conceived.

gives a fast forward, timeline like sequence flashing various images in different speeds





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