Monday, November 9, 2009

VISUAL LANGUAGE: Project 3; Information Graphic, Annotations

At this time I am building my annotations that will be included in my information graphic, these annotations are bases on several models we have read and lectured about in class. They are also tailored to my communication experience during the postcard experiment and stress what areas failed and succeeded during that process. For example, knowledge between sender and receiver was a large factor in the communication and ended up have a negative/unsuccessful effect. So, I plan to stress those points in my design as well as further strengthen the other elements.


Source/Sender: The person initiating the dialog; starting the communication of an idea.

Encoding (Interpretation/Perception): How the sender hopes the initial message will be percieved and interpreted, this is highly dependent on the knowledge level and attitude of both the sender and receiver. Determines whether the message is positive or negative.

Message: Idea or concept sent from the Sender to the Receiver, it also reoccurs and builds with the communication process creating dialog between the sender and receiver.

Channel: The medium in which the message is portrayed and transmitted:
- Presentational: Voice, the face, or body (part or whole) *5 senses*
- Representational: Paintings, books, photos, drawings, writings, and buildings
- Mechanical: Telephones, internet, TV, radio, and film

Noise: Additional information or interference added between the sender and receiver
[A] Semantic level - Caused by receiver's cultural background as well as social group.
[B] Obvious problem (smudged printing, bad workmanship, etc.)
[C]Effectiveness - If message or product is hard to pick out among lots of others.

Decoding (Interpretation/Perception):How the message is perceived and interpreted by the receiver, this is highly dependent on the knowledge level and attitude of both the sender and receiver. Re-interprets the message as negative or positive; this can develop through music, color, images, lighting, etc.

Receiver: Person on the opposite end receiving the message from the sender and decoding or interpreting the message.

Feedback: Dialog back and fourth between sender and receiver; the building of a conversation.

Context: The idea of sender/receiver duality; communication is a revolving idea so the sender and receiver play both roles of sending and receiving.

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