Monday, December 7, 2009

VISUAL LANGUAGE: Project 3; Communicating A Communication Model, Final Statement

This was a rather strange and interesting project when it all started a number of weeks ago creating 'postcards' in which we communicated to someone through a digital world. However, the process came to light as we learned about the several communication models and their elements. For me, the pieces fit and the ideas behind the communication models really spoke to me and made sense. With this understanding, I pushed to make my information graphic even easier for someone to understand. I arrived at the very relateable, childish, and fun subject matter of a soup can telephone. It not only blatantly referenced communication through the idea of a telephone but it also contextualized the idea of communication is a very easy to learn subject.

I modeled my information graphic from the combination of 3 communication models by Berlo, Emmert/Donaghy, and Shannon/Weaver, finding that each had different key elements that I felt were crucial in explaining and contextualizing communication. From the My basic model consists of a Sender and Receiver, Channel, Message, Noise, and Feedback. From the Berlo model, who's priority is the relationship between the Sender and Receiver, I took the elements of the 5 senses depicted in the Channel and the communication skills of the Sender and Receiver. The ideas of contextualization and Sender/Receiver duality are priorities in the Emmert/Donaghy model and its key features were not only the Sender/Receiver duality but also the perception and reasoning of the Sender and Receiver. The Shannon/Weaver model prioritizes mechanical mediation, in other words, how to break down communication long distance versus face to face. From this model I borrowed the sub-elements to the Sender and Receiver which are the encoder and decoder respectively.

Looking at this project from start to finish as well as the entire semester in Visual Language, I have taken a lot from it, not only how to communicate to audiences effectively in many different forms but also the development of the elements that bring you to the point of communication from image making and photography to color and typography. This project specifically has brought all of those elements together for me, I not only created something visual and aesthetically pleasing but it is also informative and functional on many different levels. This project, in a way, was a big breakthrough for me, being able to be introduced to a form of user testing and working with outside resources and people. As I broke down the model and explained it to the people I intended to use in my project, it was very satisfying to see them interact and actually understand and visualize the model as they were communicating with each other. All things considered I feel my information graphic is very successful and embodies the experience of this project from day one; it breaks down the model in to very understandable and concise pieces. Through all the trials and tribulations, hard pushes, do-overs, and sleepless nights I found this semester to be very gratifying and a large step in my learning as a graphic designer.

Below is a look at the finished piece, enjoy!


Friday, December 4, 2009

NA: Project 4; Show Opener, Final Statement

In my pieces hierarchy plays an important role between the channels, ultimately the channels of image and sound are supportive of the text. The images, though large in scale, helped to frame out the text and add appeal that would bring the viewer in closer to the piece. Music worked much in the same way, with key notes standing out as they landed on certain actions performed by the text. There is also hierarchy within the text itself, the use of scale, mainly for appeal, but it also stresses the core values of my activity/show. The title text is highly dominant as it is displayed cleanly with no other elements except for the host, I felt this clear, high contrast moment gave a nice transition into the show itself.

From the start I was going for something with a historic yet modern and intriguing appeal. I chose the textured element in the background to give reference to the historic aspect as well as the simple, but strong use of the rich black type. The typefaces were also chosen to fit the personality of the show, and the title itself consists of 13 different historical typefaces in chronological order. It not only further strengthens the idea of this show but it also adds greater appeal and gives it that somewhat modern appeal. The goal in the beginning was to use large, abstract crops of the title to create nice tension between the positive and negative space. From these crops, the descriptive information appears with various fades and a sense of in and out of focus. The transitions also added dimension to the piece with overlapping and movement; they also give the sense of recollection or passage through time as one fades in to the other. These elements added to the overall story because of their relevance to the show and how they are displayed.

This time around I definitely felt more comfortable in flash, although it is still hard to keep track of everything frame-wise and having to make adjustments in that way. Having the project options so open, I found, did not hinder me too much, if anything it gave me the freedom to explore various ideas and how they can be portrayed. Things went very smoothly for the most part, and it was very interesting to be to be able to take something as typically boring as history and turn it in to something much more appealing, if anything that was my biggest challenge. I picked up new things here and there in flash and I also am beginning to pick up on how Illustrator and other programs can be integrated in with flash and how much more your options open up. Having the 30 second time limit really helped in this project, I was very conscious of the time and planned things out accordingly and only have to make a few minor adjustments.

Screen shots of my Opener


NA: Project 4; Show Opener, Some Process...

Here is a look at some of my process work while creating the final pieces for my show opener, posted above. I took many things in to consideration such as flow, dimension, and transitions.

working with different crops (above)

host iterations (above)

typographic work (above)

show title; incorporated several historic typefaces (13) in chronological order

work towards the final product...(above)

Thursday, December 3, 2009

TYPE 3: Project 4; Portfolio Kit

Well I can not believe the semester is nearly over, it seems like we just started! I have felt in just this short time that I have grown quite a bit and have produced some great portfolio pieces.

With my portfolio kit I have to say it is definitely still a work in progress, I have had my identity established for about a year and have been tweaking it constantly and it always seems to change after 1000 business cards have been ordered...but the basic concept, I feel, is expressive of my personality; its very approachable and playful as well as practical and clean. As far as the rest of my kit for this class I can not say I am thouroughly satisfied, I struggled with where to draw the line as far as the digital PDF in concern to featuring the design while presenting it without overpowering the pieces.

I am pleased with my resume, is very clean and I really like the contrast I produced with weight, scale, and typefaces. I am going to continue pushing the tie in to my identity with the play off of the 'UK' ligature form. As far as the rest I felt I did not push the envelope as much as I would have liked to in the sense of capturing my individuality, but I do like the practicality of it. As we said in class, self-promotion is one of the hardest things to do and I can definitely speak to that, I am still searching for the right fit as far as a cohesive kit that really expresses what I am all about. Let the search continue...

Here is a look at some captures of my pdf portfolio:


Below are the other pieces to the kit:

envelope design

'leave behind' double-sided

Also below is my progress and visual inspiration for this project