Thursday, January 28, 2010

Bil'ak + Triggs Reading Response

Both Bil'ak and Triggs had some very intriguing thought and ideas that bring a new light, for me, to the idea of experimental typography. It is very thought provoking the numerous experimentation that can take shape and how they are molded.

To begin, Bil'ak defined experimentation as 'going against prevailing patterns', as a confrontation of the mainstream. He also brought up the idea of taking risks and not knowing the outcome, which is somewhat relate-able to use and student designers; we may have a vision when we begin a project but in the end it may have evolved into something totally different; however, it may have the basic infrastructure of the initial thought process.

As most of us know from years of academics, experimentation directly relates to science; the test of an idea which includes a set of actions performed to prove or disprove a hypothesis with controlled conditions. This is similar when considering design and typography as we sometimes do have an idea in mind; however, we do not always have a control on what is occurring, I see it more as an evolution.

I also found in interesting, the point made by designer David Carson, in which something novel is experimental. But I question this point because we often reference each other in consideration for our design and how can we know for sure that something has never been done before?

On the other hand, the Triggs' reading enveloped some of the radical ideas made possible through experimental type design and typography. It also brought to light the true limit-less nature of experimental design and defined it as discovering an 'unknown effect.'

Triggs and Bil'ak have similar definitions of experimentation; however, Triggs takes it a step further by addressing the design process. According to Triggs experimental is defined as a valid means of rational investigation, or taking risks and viewing those risks as crucial to the development of the overall design process. It is interested how Triggs and Bil'ak created similar meanings of the idea, considering how in the Bil'ak reading multiple designers had contrasting views of experimentation. Within the Triggs reading, Daniel Friedman defines process as a system of operations or a series of changes or actions in the production of a result. This idea definitely relates to our learning process and how we push designs toward a final outcome but during that time we are continuously learning and engaging with our 'experiment.'

The reading brought up other points of interest regarding typographic experimentation as not only varying weight, scale, placement, and repetition, but also in regards to type being symbolic and how it can bring 'time and space to the printed page.' It was very interesting that in some instances not only the type itself was taken in to consideration but also the medium it which it was being portrayed and how the two interact.

The two readings tapped new realms of creativity and helped me further visualize how to push myself even further into the experimental world of radical thinking and production. They both stress the thinking and research process and how those key elements effect your journey into the territory of the unknown. This was a great way to begin, not only this class, but the semester, as it has evoked a sense of creative exploration within myself as a designer.

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