Thursday, February 11, 2010
T4 Designer Bio: Philippe Apeloig
Philippe Apeloig was born in Paris in 1962, his career in graphic design is noted for his posters, many of which are permanently on exhibition at MoMA, and his typographic design. He originally had interest being a director or choreographer in theater or contemporary dance, and never intended having a career in graphic design. He studied at the École Supérieure des Arts Appliqués Duperré and at the Ecole Nationale Supérieure des Arts Décoratifs, where he chose a course on visual expression as he had interest in paintings.
Apeloig’s interest in design did not come until his experience at Total Design in the Netherlands. He said, “the constructivist world that makes up Dutch culture opened the path of graphic art up to me. Even today that experience froms the fundamental basis of how I work.” In 1985 he obtained a design job with Musée d'Orsay in Paris and from there he was awarded a scholarship of the Ministry of Foreign Affairs. With the scholarship he traveled to Los Angeles where he worked with April Greiman. Apeloig’s research into the design of letterforms was in 1993 as a student at the Académie of France in Rome (Villa Medicis). He has taught typography and graphic design at the Ecole Nationale Supérieure des Arts Décoratifs as well as Cooper Union School of Art of New York, he also became the curator of Herb Lubalin Study Center of Design and Typography.
Philippe Apeloig also gave some insight to his creative process as well as his take on typography. He feels the role typography plays is that of allowing “for more brilliant visualizations of the invisible, and obverts the gaze of people, adding a strength that can’t be seen at first glance. That’s what makes typography so magnificent.” In an interview with +81Magazine he described his experimental process as one of working both digital and analog; using digital type as a base and adding lines by hand as well as cutting and pasting. Apeloig claims “design is a manipulation of form that can embed a message conveying the ‘now’ while still possessing originality. This is one of the privileges of being a graphic artist.”
WWD Magazine, 16th december 2009
Q&A With Philippe Apeloig
By Valerie Seckler
Philippe Apeloig for + 81 Magazine / Japon
Portrait of Philippe Apeloig by Catherine Rebois