nice, clean work from brandhouse
K2; source unknown
Through this process, however, I did stumble upon the differentiation between 'sunblock' and 'sunscreen'. Sunblock is a zinc oxide based lotion that is typically used for sun-sensitive areas; nose, lips, ears, and shoulders. It also tends to be messy and can stain clothing, the exact opposite of what I am trying to portray as are may of the brands out there. Sunscreen on the other hand, is more cosmetically refined, and is more effective over long periods of time; it also proves to be less messy and more convenient as it has been worked in to a spray form. So I have a bit of a dilemma considering the connotation 'sunblock' has as I feel the word instills more meaning and could play better to my product scheme. I will have to weigh the differences and ultimately make a decision.
INITIAL SKETCH WORK:
Here are some rough sketch ideas and brainstorming about branding my product from the more corporate, brand name aspect as well as catering to the specific product itself. I am slowly starting to see fusion between the two but still have quite a bit to work out; color palette and actual tangible objects/containers still need to be worked out. I am planning on getting in to all of this extensively over the weekend.
A look at semantics; narrowing down my brand to core characteristics
These last two sketches I was working with the organic icon of a leaf and how that can be worked in o the form of an 'a'. Could have potential but not sure how it will play out with the rest of my system; still need to work out cohesiveness and flow within the brand.