Saturday, March 20, 2010

T4 Conference Communication System | Theme Brainstorming

Theme Keyword Brainstorm:

- Future
- Innovative
- Culture
- Breaking tradition
- Exploring/Experimentation

Key Topics (driving ideas): 

- Legibility (aesthetically and logically; does the message communicate, when is it pushed too far?)
- New Technology (what new technological ideas support this movement?)
- Current Perception (very contemporary, pushing towards the future)
- Type & Image (this is the age of the image, what relationships do they hold)
- Experimentation (questioning the norms, pushing ideas)
- History (see what has been done, what had lead up to this point)
- Education (another realm of application/practice, 'the future depends on you')

Conference Theme Name Brainstorm:

- Imminent --projecting or leaning forward; overhanging.
- Unborn --not yet born; yet to come; future
- Distinct --distinguished as not being the same; not identical; separate
- Neoteric --modern; new; recent.
- X --a person, thing, agency, factor, etc., of unknown identity.
- Progressive --making progress toward better conditions; employing or advocating more enlightened or liberal ideas, new or experimental methods
- Vanguard --the forefront in any movement, field, activity, or the like; the leaders of any intellectual or political movement.
- Radical --thoroughgoing or extreme, esp. as regards change from accepted or traditional forms
- Revolutionary --radically new or innovative; outside or beyond established procedure, principles, etc.
- Newfangled --of a new kind or fashion
- Neo --near-earth object. A combining form meaning “new,” “recent,” “revived,” “modified,” used in the formation of compound words
- Defy --to offer effective resistance to; to challenge the power of; resist boldly or openly

- FutureType
- TypeX
- Past, Present, Future: Questioning Communication
- DistincT
- The Newfangled Typography
- Neo-type
- Legibility + Perception
- Form
- Defiance 

Definitions courtesy of The Dictionary

Potential Theme/Conference Names:

Explorations in Legibility + Perception

Pushing typographic legibility + perception 

Conference Description:
We live in an image saturated world where pictures are worth more than words, text is read less and less by the generations coming up underneath us. One thing that doesn't change is our desire to communicate. We still have many things to say. Are there other ways to say them and what does the future look like for designers who are using type? _______ is a four day get away in the heart of the Appalachian Mountains. We will explore areas of new technology related to type design, issues of legibility and current perceptions and demographics. Professional typographers, designers and researchers will offer expertise in type education, history, and the use of type as image both now and then. The future of type is in your hands. You are the next communicators. Experiment, play and network with like minded thinkers and designers and inspire yourself to communicate in a whole new way. 

Class Feedback:

- Possibly covering too much ground in our description
- Most interesting-- adjusting to newer modes of communication (where does it exist, type and image)
- Titles address more clearly and concisely-- bring description and title together
- Legibility and perception pertain more clearly to our experiments but is wide enough to cover a wide range of issues and media.
- Audience- type designers? work out from there-- experimental, expressive (larger community)
- Beauty and functionality?

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