Philippe Apeloig was born in Paris in 1962. He never intended on being a designer but it now highly noted for his posters, many of which are permanently on exhibition at MoMA along with his typographic design. His interest in design did not come until his experience at Total Design in the Netherlands. In 1985 he obtained a design job with Musée d'Orsay in Paris and from there he was awarded a scholarship of the Ministry of Foreign Affairs. With the scholarship he traveled to Los Angeles where he worked with April Greiman. Apeloig’s research into the design of letterforms was in 1993 as a student at the Académie of France in Rome (Villa Medicis). He has taught typography and graphic design at the Ecole Nationale Supérieure des Arts Décoratifs as well as Cooper Union School of Art of New York, he also became the curator of Herb Lubalin Study Center of Design and Typography. In 2009, the most recent exhibit of his work was held at the University of Quebec in Montreal, entitled “The Animated Typography”; during the previous year he also had an exhibition featuring his typographic design, “Vivo in Typo” held in Paris.
Apeloig defines the role of typography and it’s magnificence as one that allows “for more brilliant visualizations of the invisible, and obverts the gaze of people, adding a strength that can’t be seen at first glance.” His brilliant success has gained mass attention from the design and art communities, and most recently Apeloig won the overall award at the 2009 International Society of Typographic Designers Awards for his Theatre du Chatelet poster campaign.