I have to say, I had an absolute blast completing this part of the project! It was a really good experience to see a brand through an entire campaign and not just stop at the branding and packaging. It really allowed me to focus in even more on my consumer and considering all aspects of the brand itself.
Also, considering all the environments the branding campaign would appear weighed heavy handed on my decisions, especially when it came to creating the web page and separate banner for cnn.com. I also took considerations when choosing the magazine the full-page advertisement would appear in, I chose sports illustrated magazine due to its broad sports and recreation oriented audience. It may lean towards the middle-aged male but I felt it was also a magazine youth and even women would read from time to time. I had first considered ESPN magazine but after some thought I realized that it leaned very heavily to the middle-aged male.
So, here is a look at the entire campaign from print advertisement to web page and banner, enjoy!