Monday, August 30, 2010

DSN SYS | Public Bike Share System


For the semester, in Design Systems, I will be working to research, develop, and implement a branding strategy for a public bike share system. There has been a wide-spread population of these systems in European countries, and they are more recently beginning to take root in the United States. These systems are implemented within the community in hopes of reducing auto congestion and emissions, and increasing physical and environmental health.

With my branding approach I am hoping to exploit some areas the other systems may not have hit on, time and research will tell...more to come!

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