Tuesday, August 31, 2010

MX | Visual Research: 'Dive' Community

To start to get a feel for the aesthetic of our posters and essentially our community, Abby and I have started doing some visual research. I based my search off the quirky, well-worn, vintage look and feel that would be perceived from a hole-in-the-wall restaurant / bar. I took a queue from signage and the building aesthetic as well as the idea of 'happy hour' and menus / specials being displayed interchangeably. Here is a look at what I have so far...

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