Thursday, September 30, 2010

DSN SYS | 5 Color Concepts

Continued research and redefining of the essence and brand attributes to be more cohesive with my vision / mission has helped shape the brand concept itself. It has helped to narrow the scope and really facilitate the ability to capture the true essence of the brand through a single mark and type. Here we have moved towards not only developing the mark and logotype but also working on the interaction and integration of the brand essence and attributes. I cannot say I am satisfied with what I have thus far but each has its own characteristics that hold potential, we'll see where it goes from here...tastier stuff is on the way!

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