Well here is a look at the push I made from the 5 previous concepts and I am happy with all 3 directions. I flushed each one out implementing photographic style, pattern, brand essence & attributes, as well as the logo mark & type. Color palettes for each were a bit of a challenge and still need to be tweaked but I think they are in the ballpark of where I want them to end up. Each concept emphasizes movement and references the bike through their circular forms and geometric, san-serif type. Enjoy!