Friday, September 24, 2010

DSN SYS | Paper Concepts

Here is a look at my initial paper concepts for the branding of my bike sharing system, through this process I think I have finally arrived at a suitable name that captures my attributes of reliable, fun, and economic. With these concepts I put emphasis on the motion, movement, fluidity of a riding a bike rather than the cliche iconic imagery of cycling and transportation. The concentration was on movement through lines and intersection as well as abstraction of not so obvious bicycle elements. From here I will narrow my concepts to 5 and further develop them visually as well as with the addition of other brand elements and color.

No comments:

Post a Comment