Sunday, September 26, 2010

MX | Dive Community Branding

As we have begun to tighten up our wire frames we have moved on to the branding stage of the project, giving a visual identity to our community. Here is a look at initial brainstorming and research:

TYPEFACES / BRANDING:

KEYWORDS
- endemic
- quirky
- shabby
- well-worn
- nostalgia
- simple
- comfortable
- unchanged
- landmark
- weathered
- vintage
- peculiar
- eccentric
- outlandish
- atypical
- chalkboard
- happy hour

- St. Patty's Day
- Mardi Gras
- Game Day

1880's – dive referred to an illegal drinking den or place of ill repute; a disreputable entertainment establishment

NAMES / TYPEFACES


COLOR PALETTE:






VISUAL RESEARCH:
With the visual research I took into consideration the nostalgia, and overall look and feel that portray dives; such as vintage signage, jukeboxes, band posters, matchbooks, and overall atmosphere.
































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