Thursday, September 16, 2010

VIS ADVOCACY | Problem Statement + Research


PROBLEM AREA OF INTEREST
The lack of sport-based teams, programs, organizations, and activities in the Rosedale Community in tandem with the claim that their kids don't dream of future endeavours.

PROBLEM STATEMENT / QUESTION
How can graphic design further facilitate the foundation of team sports* in Rosedale in a way that focuses not only on the implementation and physical fitness aspects, but also on the character-building qualities of team sports and how they can inspire dreams, goals, idols, and life-long skills.

*has potential to narrow focus to soccer due to is root in Rosedale

REFINED AUDIENCE
3rd–5th grade (~9-12 yr old demographic)

– Focusing on the age where kids begin to better understand the idea of team sports, improve coordination, and follow rules.
– They begin to have an increasing need to socialize with friends in and out of school
– As they get older it helps them build confidence, and manage stress as social pressures in school begin to build.
– As they develop in age, they begin to want to spend all their time with activities and friends; it is here where they begin to find passion.



THE SOCIAL BEHAVIORAL CHANGE
 I want to give the children of Rosedale an outlet to dream and develop life-skills through the advocating of team sports in the community.

These character building qualities can have positive effects on school, work, and general life situations.


With team sports, their attitudes improve in regards to learning, academic performance, and begin to enjoy a sense of accomplishment, competence, and self-esteem.


Addressing this problem can advocate changes in physical and mental health, as well as the overall health of the community.

MEASURING THE RESULTS OF CHANGE 
– In the Rosedale community there will be an increased interest / involvement in parks and rec soccer as opposed to previous seasons.
*However, now that we have access to personal contacts I would like to research additional ways to facilitate the question at hand and how that might be measured.


SOURCES
Scholastic.com

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