ASSUMPTIONS OF YOUNG ADULTS + CANCER
01. The majority of this demographic have mindsets of 'invincibility' and the thought that 'cancer could never happen to me'.
02. Cancer fatalism – 'everything causes cancer'
03. The fight against cancer generates hope, empowerment, and living with passion / meaning to those directly effected and others.
04. Academic research can be seen as a stagnant, passive movement in the eyes of the public.
05. Current awareness campaigns seem universal and do not seem to directly target individuals on a personal level.
06. Fundraising events are ephemeral (come and go each year) and do not raise a sustaining message.
07. In healthcare, young adults have a 'preconceived invulnerability' in regards to illness and disease, specifically cancer.
08. More often than not cancer results in death.
09. Young adults carry a lack of self-initiative and understanding of the matter.
10. Many assume certain entities (government, non-profit, universities, etc.) have cancer issues under control.
– Questionnaire targeting young adults / peers through social media
01. When it comes to cancer, do you feel that you are 'invincible' and 'cancer could never happen to me' given your stage in life?
02. Do you think rather than there being contributing factors to cancer diagnosis that 'everything causes cancer'?
03. What are your thoughts on fund-raising events and research, do you feel they are constantly working or are they something you disregard?
04. Do you view cancer as being a time of hope, empowerment, and life or one more associate with death and hopelessness?
– Interviews within the cancer community
a. Erica Brown (President of Livestrong Army KC, Associate Development Director at KU Endowment Association)
b. Michael Johnson (Cancer advocate - Sunflowers to Roses, Director of Major Gifts at Children's Mercy Hospitals)
– Self-initiative / Lifestyle choice tools
a. Provide young adults with simple tasks and knowledge of contributors to cancer and how simple lifestyle choice can change that. (poster series, "I did this...", spark influence)
b. Also give knowledge of cancer statistics within their demographic (timeline / information graphic)
– Expose demographic via information graphic
a. Show that young, tall, short, athletic, black, white, etc. can all be diagnosed.
– Cancer meter
a. Interactive piece that reflects a cancer diagnosis upon lifestyle choices and willingness to get checkups. (graphic shows increase and decrease in probability)