Monday, February 28, 2011

SPATIAL | The Persuasive: Le Corbusier Final Deliverables

Urban Awakening: Architecture for a Better Living

To reflect Le Corbusier’s entirely new way of living revolving around practicality, purpose, and functionality; breaking free from the crowded commotion of industriousness and reflecting back upon nature.

When we began this project, looking into the life of Corbusier and the reasoning behind his essay 5 Points Toward a New Architecture there were several ideas that resonated with us. One specifically was Corbusier’s idea, after World War I, of a backlash to all the destruction and killing, taking strong social consideration on making life better. In tandem with this idea, he was also influenced by the problems of industrial cities, their lack of moral landscape, overcrowding, and dirtiness; with the essay and its 5 Points, Corbusier envisioned creating not only harmony within the space but also harmony with nature. His idea that the roof garden simply replaces the ground the building was constructed upon further justifies this point, and this fusion of industry and nature is best resulted in the Villa Savoye. Demonstrating each of the 5 Points as well as providing a place to reflect back upon nature and break free from the hustle and bustle of industry.

This leads us the our exhibition, exemplifying the 5 Points in a persuasive manner that is both enlightening and practical. And from a grander standpoint we hope to have portrayed the ‘middle ground’ between the dirt of industry and the revitalization of nature through the practical breakdown of Corbusier’s argument reflecting upon freedom and the overall improvement of living.

Thursday, February 24, 2011

SPATIAL | Urban Awakening: An Architecture for Better Living

Kate and I decided to breakdown Corbusier's 5 Points into something more relate-able to our audience in hopes the practical nature of the ideas combined with visual concepts will persuade them...

Corbusier’s entirely new way of living revolves around practicality, purpose, and functionality; breaking free from the commotion of industriousness and reflecting back upon nature.

Nature is merged with the home, giving an escape from the built-up city.

Roof gardens merge nature with the home, giving an escape from the built-up city.

TIP: Start a window garden, or renew your balcony or patio with your favorite plants and flowers.

The benefit of the supports is the interior walls can be placed wherever required, each floor and every wall are independent of the rest.

With the supports acting as the skeleton, the design of the interior space has limitless possibilities.

STAT: Think of this as if designing your own home, having the ability to arrange walls and create rooms wherever needed.


Spaced with mathematical reason, the supports provide a skeleton for the home, | They elevate each floor and allow for the free design of the interior space.

The supports are precisely calculated based upon the burden they are to carry, supporting is their sole function.

STAT: Not only do the supports allow for free design, they also lift the floor from the dampness of the soil allowing for more light and fresh air.


Naturally, the supports and ceilings form rectangular openings in the facade | which allows for maximum illumination from support to support.

STAT: Experiments have shown a room lit with horizontal windows provides eight times strong illumination than that of vertical windows.

The lack of load-bearing walls permits the floor-plan to project beyond the supports...

like a balcony, allowing for the extension of space without regard to the supportive structure.

STAT: This is seen today in nearly every city with the design of full glass facade commercial buildings.

Tuesday, February 22, 2011

DEGREE PROJECT | Further Conceptual Development

As mentioned in previously, my Degree Project is taking the form of interactive tool and knowledge that will inform, educate, and enrich the young adult demographic in efforts to improve cancer prevention and early diagnosis rates. The only real controversy at this point in time was not only how to give this system appeal towards young adults, but also how to give them control and ultimately motive; asking 'why would I want to use this?'. Perhaps, at this point in time, I am giving too much emphasis on the motive and that simply through the technology and how it is utilized (interaction) will create the appeal I am striving to understand.

What I find most interesting, is that I am attempting to address the issue of cancer within this given demographic without directly referencing cancer, it is simply the vision of the entire system; working positively towards cancer prevention and early diagnosis. 

The entire idea of this system revolves around empowerment and giving the user complete control over their health and lifestyle, having the ability to set personal benchmarks, goals, plans, and challenges. An overall relative scale could be used to gauge each of these as well as comparisons and information that might lend itself towards empowering the user to make a difference for themselves. This idea of control is to help better establish what is 'normal' for a person's health and overall wellness, from here benchmarks are established on a personal level and can be accessed at chosen duration of time.

The foundation of this system revolves around an yearly physical exam. This epiphany was sparked by my own recent physical exam.  One of the biggest obstacles I had hoped to tackle early one was how can I get young adults to commit to yearly exams when time, money, and overall motivation are an issue? The largest of these issues lies in the fact that no one wants to visit their doctor when they feel they are in perfectly good health; not to mention there is no immediate gratification after your appointment, the doctor says 'everything checks out fine', you pay, you leave. And the majority of us are not handed a report or assessment of our visit, there is no instant feedback provided other than verbally from your doctor; this is where part of my motive lies. The other portion lies in how we, as individuals, understand the sometimes rather intimidating medical information and then determining how we can act upon specific issues.

So, from these questions and ideas developed what I know hold to be the more refined, developed, and focused concept for this system targeting young adults, cancer prevention, and early diagnosis. As mentioned before, the foundation of this system is the yearly physical exam; this is the personal benchmark that will begin to drive the system and each individuals experience.  

The individual would begin this experience by visiting their doctor for their first 'documented' physical exam, from here statistical and medical information will be gathered and transformed into they interactive system where the information can then greet the individual at less intimidating, more comfortable level. During the 365 days from their first yearly physical exam to the next the user will have access to their 'vital' medical information, more in-depth analysis of health risks and overall lifestyle choices. As well as additional tools, knowledge, goals, and challenges based upon their health profile.  The motive also lies in not only seeing your improvement throughout the year, but also through seeing that improvement based upon your next physical exam. This comparison will be driven by universal benchmarks in an effort for individuals to see where they mark-up compared to the rest of the population. Here I also hope to tie in family medical history as well to emphasis the role it takes in each individuals health and lifestyle choices.

SOCIAL INTERACTION Consideration is also beginning to take place with how this can become a social act while still keeping pertinent health information private; whether it be through challenges, goals, or event alerts and activities. Also indicators and trackers could help individuals see where they reside in their population; also taking consideration as to how to not breach privacy. 

In this stage I have also begun to brainstorm elements that might be present in the system, and later seeing how they might invite interaction.

– Action plans
– Personal + group challenges
– Events + activities (social interaction)
– Progress trackers
– Vitals (height, weight, blood pressure, blood type, heartrate, BMI, etc.)
– Weight tracker
– BMI calculator
– Exercise
– Caloric intake
– Lifestyle chices (tobacco use, alcohol use, etc.)
– Family history
– Risk calculator
– Daily alerts, inspiration, news, advice (tailored to each individual)
– Daily tasks & goals
–Exam bookmark (document curiosities to bring up at next exam)

– The individual is in control; empowerment and the freedom to customize the experience
– Each action is driven by the individual, all in efforts to improve their health and well-being
– Evaluate and track progress
– Friendly competition with peers, activities and events within immediate population
– Documentation; know what's normal, benchmarks
– Informative; bookmark and take your curiosities with you to the doctor

Taking into consideration of this day-and-age is important in consideration to the demographic I am targeting, and at this point the most viable options to house the interaction and appeal seem to be either the stand alone or integration of the iPhone and iPad. I don't exactly envision this system expanding to the web as the social interaction is somewhat limited and each individual's medical information will be kept private; the interaction I envision is in challenges, goals, and events, not necessarily taking a social networking stance.

QR CODES I have been exploring ways in which the medical information is transferred from the doctor's office to the interactive digital media, and QR codes seem to be a viable option. The information from the individual's physical exam can be accessed by scanning their personal QR code. In regards to accessing the information this appears to be the most intuitive, forward, and easiest option especially considering each individual's information can be drastically different.

OTHER METHODS There are also current applications that scan your heart-rate, GPS, as well as, photographic approaches – I plan to research these and other areas to see where other potential might arise in terms of documentation and interaction. I am also going to consider speculative technologies that may lend themselves as beneficial as I don't want to limit myself if something viable hasn't been created just yet.


Below are several system/community based platforms that allow for the similar documentation of information and it's visual output. Each also speaks to the interactive aspect, giving the user control and the ability to set their own goals, tasks, etc.



This particular site I came across in talking to my mom asking her if she had any documentation of my recent physical exam. Turns out she recently took part in this program and it has many of the same elements I have been considering to implement. This system is solely web-based; however, the information from doctor visits and lab results are added directly to your profile and serves a similar purpose. This could definitely be something I reference throughout the process as a benchmark of elements to include.

Monday, February 21, 2011

SPATIAL | Progress...working towards the final design

Below is a mismatch of process, progress, and revisions...

The plan-view above demonstrates the basic layout and flow of the H&R Block Artspace that will be used for our exhibition. The decision to remove a couple of the walls we felt helped give a more open, cohesive feel to the exhibition as a whole; allowing for a more presuasive experience in seeing all the elements together and how they work together.

The same visual aesthetic was obtained throughout revisions while putting a large emphasis on hierarchy and what, exactly we wanted to become the first read that best displays our persuasive argument. From the beginning we determined that quoting the essay would be a viable option as Corbusier's works are very practical and concise, not to mention they are written in very relate-able terms. So, with these I revised the elevation view drawing, working with hierarchy within the leaders and measurement markings; also the exhibition panels were re-worked to, again, establish a better sense of balance and hierarchy. The image treatment and color palette were also taken into great consideration this go round; working now with duo-tone imagery.

Below is a rough look at a portion of the media device, this particular scenario works directly with the 'Ground=plan' section of the exhibition. Here, while displaying design intent, I have decided to show the most crucial elements of the application and showcase those with a similar look and feel. From there we will need to see that a consistent look and feel is present troughout the entire application.

Wednesday, February 16, 2011

SPATIAL | Progress Presentation + Feedback

Corbusier's 5 Points | Progress Presentation

Earlier this week my partner, Kate, and I presented the progression of our concept, how it will exist in the space, as well as the graphic look and feel and informative content.

OUR CONCEPT takes root with Corbusier's thoughts of the 5 Points leading to better living and breaking free of the crowded, dirty, and busy industrious cities. His concept of the 5 Points came at the end of World War I in backlash of war and killing and took a strong consideration on making life better.

From feedback and discussion during class we are also going to entertain the idea of 'improving life' through perhaps giving pointers, tips, or 'how to's' that simply state to the viewer how they too can improve their own living environment.

In our design the concept is emphasized through a strong visual contrast of industry, nature, and the Villa Savoye; which acts ad the middle ground, fusing the two ideas of nature and industry, which we aim to portray as ideal.

The biggest revision we took from class critique was working to fuse our branding image with the concept and working with overall hierarchy in image, graphical elements, way-finding, primary content, and secondary content. And with this fusion of brand image and content we begin to express the benefit of Corbusier's 5 Points in a meaningful, persuasive appeal.

Other notions included justifying our color palette and typeface choices to fit within our concept of fusion and idealism. There are also the more technical issues such as tightening up our elevation views, measurements, and leaders.

DEGREE PROJECT | Final Design Solution; Empowerment

Well after meeting with Chris, brainstorming and discussing many of the aspects of my project, I feel comfortable in saying that I have arrived at a design solution. This solution is a rather new consideration so additional research and a field audit will be necessary before defining a specific platform to work with whether it be web, interactive, applications, devices, etc.

The foundation of this concept is empowerment; giving young adults the tools so they know what to ask for in situations such as annual exams and in a way gives them the chance to formulate their exam as they know their body best. The goal is to give them guiding tools and indicator tests formulated in a way the draws intrigue and motive.  

The basics of this interactive system act as as visual tool that will allow young adults to document different aspects of their health, in an appealing way, which will allow us to know what 'normal' is. This is similar to how getting a new doctor works; you would meet with them for the first time and go through a physical exam so that baselines can be established, this idea puts that control in the hands of each individual. This not only allows for personal control and independence, but it also indirectly implies responsibility upon the individual. From here it appears this system would work perfectly, it is much like the unique stage of life for the young adult; individualistic, independent, responsible, etc. The big test here will be determining what gives young adults the feeling of control within the given context of the goal of this project.

Through testing I hope to uncover what it is that I can develop that will create the interactivity that the demographic will want to use, again going back to motive and intrigue.

Another challenge is going to be how to make this information appear and have the appeal of being 'brand-new' and owned by the young adult demographic. This demographic is also of such a unique age in technology; we have grasped hold of so many revolutionary platforms and we want more, something that is uniquely ours, something that our parents and grandparent don't or can't associate with, we own it.

So, as much as the annual physical exams were my focus up to this point, now they have become just a part of the system, in doing more research I hope to find more 'vitals' that will help contribute to the effort. In tandem with overall health and knowledge, family history can tie in quite nicely and serve as an interesting way to document that information; myself included, I am sure there are several of us who don't know the entirety of our family health history.

I envision as the project gains momentum and shows potential I am going to consider the possibility of gaining funding for production from either a grant-based organization or a partnership with local organizations whether they are tied to health care, insurance, non-profit, or college.

From here I plan to spend the remainder of the week searching for potential elements (3-4) that may lend themselves to this system and begin to test them with young adults to gain better insight as to how they are received. At this point in time I am also considering speculative technology as I feel if there was such a limitation it would only hinder the concept. Also, from here I hope to arrive at a platform for my design solution; whether it be an iPhone app or other personal device. 

At this point in time, I have found one incredible comparable, the Nike+ GPS platform that utilizes iPhone apps, remote sensors, iPods, and watches. They have created a way for people to interact, motivate, and challenge via fitness; the images and videos below say it is quite remarkable!

Tuesday, February 15, 2011

DEGREE PROJECT | Final Design Solution; The Dilemma

Over the past week or so in developing a hypothesized design solution for my project I have begun to explore some ideas, platforms, and systems that can contain all the areas of my advocacy effort regarding young adults and cancer. At the core of the project the goal is to simply get young adults engaged and commit to yearly physical examinations, advocate for themselves, and know their family history.

As I began to tackle this feat, I realized more and more what a tall order this really is...the difficulty lies in how to address these three points and more importantly establish a motive for the audience. It is one thing to get young adults, specifically those in college, to actually go to the doctor on a regularly scheduled basis and the other is what incentive is provided? The project cannot simply end by providing them tools they have no interest in using or paying attention to. And how do I develop some sort of system that encompasses all aspects in a holistic manner that gives importance and relevance to each?

In the beginning stages of this process I thought rather broad, considering some sort of viral branding strategy that gave a presence to the young adults to those included and excluded from the demographic. However, from here it was difficult to decide what tools would be included and how might they be presented with effectiveness.

As I was discussing the project and my dilemma with a fellow classmate the focus shifted from not necessarily focusing in on the relationship with doctors and health care providers but rather the heart of the matter, young adults. From here we talked about the communication issues that have arose due to preconceived invulnerability and the need for young adults to speak up and take confidence in their instincts and the fact they know there body best. This can be improved in a basic way by frequenting the doctor annually so they can establish baselines and create a rapport with you and your health. On another level young adults need to know they are the ones in control, they can advocate for themselves.

From here I sought out some well-needed brainstorming with my instructor to see how I might be able to hone in on all areas of the project while establishing a meaningful and beneficial connection with the demographic. More is to come on this development...stay tuned, it will be swell!

Monday, February 14, 2011

PRO PRACTICE | Social Media Bio; Another Take

After taking a bit of a break I decided to take a fresh look at my bio for social media and give it another crack, so here's what I have so far...trying to give emphasis to my strengths and passions while not being too long-winded...

Hello! My name is Luke, I am a passionate, energetic, and dynamic designer. Over the past several years I have discovered the benefit of my formal education in defining the areas of design where my passion takes hold. Though my design talents are highly adaptable and versatile, my creativity ignites through advocacy, community design, and identity systems. Design is all around us and it creates a constant personal fascination, more specifically a fascination with how design brings people together. Through my design process and thinking I search for modes of embracing the ideas of advocacy, community, and branding with the ultimate goal of enriching the experience.

Hello! My name is Luke, I am a passionate, energetic, and dynamic designer. Over the past several years I have begun to further define and reinvent myself as a creative, in the process discovering areas of design where my passion really takes hold. My design talents are adaptable and versatile in efforts of appealing to diverse audiences and environments; the understanding of those elements creates effective and meaningful design. I find my talent expressed best through areas of advocacy, community design, and branding strategies. Design is all around us and I can’t help but be fascinated by it, more specifically a fascination with how design brings people together. As designers we have the super-power to establish connections and bring together rather disunited populations through the discovery of common beliefs, emotions, and appeals. Through my design process and thinking I search for those meaningful messages with the ultimate goal of creating a lasting experience. Wherever my talents take me, I have a feeling Monday mornings won’t be so bad.

Hello! My name is Luke, I am a passionate, energetic, and dynamic designer. Over the past several years I have begun to further define and reinvent myself as a creative, in the process discovering areas of design where my passion really takes hold. My design talents are adaptable and versatile in efforts of appealing to diverse audiences and environments; the understanding of those elements creates effective and meaningful design. I find my talent expressed best through areas of advocacy, community design, and branding strategies. As designers we have the power to establish connections and bring together rather disunited populations through the discovery of common beliefs, emotions, and appeals. Through my design process and thinking I search for those meaningful messages with the ultimate goal of creating a lasting experience. Wherever my talents take me, I have a feeling Monday mornings won’t be so bad.

Hello! My name is Luke, I am a passionate, energetic, and dynamic designer. Over the past several years I have begun to further define and reinvent myself as a creative, in the process discovering areas of design where my passion really takes hold. My design talents are adaptable and versatile in efforts of appealing to diverse audiences and environments; the understanding of these and other elements creates effective and meaningful design. Through my design process and thinking I search for those meaningful messages with the ultimate goal of creating a lasting experience. I find my talent expressed best through areas of advocacy, community design, and branding strategies. Wherever my talents take me, I have a feeling Monday mornings won’t be so bad.

Sunday, February 13, 2011

PRO PRACTICE | "Pricing & Ethical Guidelines" Review

Well in browsing through the book there were several interesting things that caught my eye, some surprises whether good or bad; here are my rather random thoughts that I jotted down while browsing through the book...

This was a really interesting concept that I never knew was termed as so...'Trade Dress' an "unregistered trademark that protects a product's total image and overall appearance." It puts emphasis on the fact that everything you create is yours, from sketches on a napkin and process to the final deliverable artifact and the elements it is composed of.

An interesting point regarding pricing was the idea of 'usage factors' in which price is considered depending on "how, where, and for how long the art will be used (or reused). And I suppose this is somewhat of a segway into royalties and such. Here the book mentions it is also important when considering the 'where', whether the art will be seen nationally, internationally, etc.

Reading into salaries and the breakdown of chump change between the different titles and disciplines within the design industry, the area that shocked me the most was how high the New Media & Web salaries are in relation to the traditional creatives. Further on in the book and relating back to New Media is that phenomena that it is creating; giving us the ability to "compress time and eliminating distance", essentially giving us the task to work wherever we want/need to.

Taking a look at the process for bidding on a project; the submitting request for proposal or design brief seemed to be very extensive and thorough and a large time investment for 'landing' a client or project.

Along the same lines I can across "The Code of Fair Practice" which was very interesting as I never knew such a thing was mandated, and it's good to know it not just a self-driven practice, that there is oversight to an extent.

"Surface Design" – an interesting term for those designing in paper and textile design...

From an overall point of view, it is both interesting and somewhat intimidating to see how much of the 'business' aspect there is to our industry. Obviously in dealing with billings and clients, but also in considering personal work, contracts, overhead, negotiation, trademarks, copyrights, etc.

Friday, February 11, 2011

SPATIAL | Corbusier's 5 Points Executed

I found some resources on the life work of Le Corbusier from which I was able to research how he exercised the 5 Points after they were below is a list of those buildings sectioned out according to which of the 5 Points it exemplifies.

Villa Stein – 1927
United Nations HQ – 1947–53
House at Weissenhof – 1953–57
Casa Curutchet – 1954 (linked here)

Weekend House by Corbusier – 1935
*Shodan House – 1965 (Environment / handing gardens)
House at Weissenhof – 1953–57
*Convent of la Tourette – 1957–60 (nature)
Casa Curutchet – 1954

Unite d'Habitation – 1947–53
Museum at Ahmedabad – 1953–57
Convent of la Tourette – 1957–60
Carpenter Center – 1964–67
Casa Curutchet – 1954

Centre le Corbusier – 1963–67
Casa Curutchet – 1954

Villa Stein – 1927
Shodan House – 1965
Convent of la Tourette – 1957–60
Casa Curutchet – 1954

Check them out here!

Wednesday, February 9, 2011

DEGREE PROJECT | Relevantly Refined Research

SOURCE: National Cancer Institute
Cancer Epidemiology In Older Adolescents And Young Adults 15 To 29 Years Of Age, Including Seer Incidence And Survival: 1975-2000


Awareness is a primary goal. Older adolescents and young adults not only believe they are immune to the risks of disease and accident, they do not realize the risk of cancer is one in 210 for those between 15 and 29 years of age in the U.S. Overcoming ideation of invincibility will require local and national educational efforts. The importance of healthcare availability and healthcare insurance coverage will also need more emphasis, while the availability and goals of clinical trials will require particular attention. Moreover, the approaches used to educate and recruit adolescent and young adult cancer patients to clinical trials and translational research efforts will likely need to be quite different from those utilized for older adults.

Those who associate with older adolescents or young adults should be aware that cancer occurs in this age group and be able to advise and encourage a medical evaluation for symptoms and signs of malignant disease. This applies to family members, friends, neighbors, classmates, teachers, fellow employees, employers, and clergy.

Health professionals must become more aware of cancer occurring during early adulthood, and professional training and continuing education should emphasize the risk of cancer and its common symptoms and signs. Health professionals should become advocates for affordable health insurance. Oncologists should become more cognizant of the gaps in clinical trial activity and translational research in the adolescent and young adult group. They should make available more clinical trials for the adolescent and young adult population and seek ways to increase clinical trial participation specific to this age group.

The lack of awareness of the adolescent and young adult cancer problem should be overcome with public information and education programs. Legislators, health policy administrators, insurance company directors, national medical organization leaders, and leaders of institutions of higher learning should be particularly informed and educated. The role of healthcare insurance should be emphasized, as should the risk of cancer in educational curricula. In the U.S., cancer organizations such as the American Society of Clinical Oncology, the American Cancer Society, the National Cancer Institute, the National Comprehensive Cancer Network, C-Change, and the national cancer cooperative groups should make adolescent and young adult oncology a priority. They should be joined in this effort by private cancer foundations that have a responsibility for young adults or older adolescents, such as Planet Cancer, Fertile Hope, Young Survival Coalition, and The Leukemia and Lymphoma Society (see Appendix I). Ideally, universal healthcare insurance should be available to all persons in the 18- to 29-year age range, until private insurance is provided by an employer or young people can afford or supplement it on their own.

IN SUMMARY, improving awareness of the cancer problem, providing better healthcare insurance coverage and access to healthcare services, and increasing clinical and translational research on cancer in older adolescents and young adults are challenges that would benefit patients in this age group. This is not to say that challenges such as psychosocial supportive care and dedicated healthcare facilities are not important. On the contrary, they are crucial. But tackling problems of highest priority is likely to have downstream effects that will alleviate many of the other problems listed in Table 15.1. The solutions will take a coordinated effort at local, regional, national and international levels.

DEGREE PROJECT | Project + Hypothesized Design Solution

[BEFORE] How can graphic design change the beliefs and connotations about cancer to inspire life through knowledge and tools that focus on prevention and effective lifestyle choices that ultimately ignites awareness and sustainable prioritization of cancer through personal human connections?

When first communicating this project focusing on young adults and cancer, there were many factors and areas I wanted to address. With these many areas came a list of assumptions and through additional research and experimentation, for the most part, that list has been split into ‘proven’ and ‘dis-proven’ assumptions. Through these trials and tribulations, I feel the project now has a more well-rounded approach that better reflects the true need of the demographic in regards to the situation at hand. There are several points I hope to address in this project, each having some level of relatedness to one another, and in the end the goal is to have a functional, successful, and practical piece that speaks to the unique young adult (18-23) demographic. Not necessarily knowing exactly what design solution will be executed at this time I have speculated, based upon revelations from additional research and experimentation, the direction I see as best fit for the ideas I am aiming to communicate.

The essence of my project is brought down to the ideas of communication and significance, both interwoven to convey the main focus and end goal. Communication is the foundation of the project and with communication comes relationships; these relationships are what I hope to establish and further advocate for. The young adult being the center of these relationships which branch out to doctors and health care providers, family, and friends. The concept behind these interactions is that they are advocated from both sides, matters are understood and communicated effectively. For example, the doctor and individual should be able to advocate, together, for early diagnosis, prevention, and have a comfortable understanding so that nothing is miscommunicated or one-sided. The goal here as well as with each of the other two relationships is to dispel the ignorance and preconceived invulnerability that is seen from both sides upon the young adult demographic. In relation to family, communication should be easily shared and expressed in regards to genetics and family history. And the biggest influence that I hope to spark is that of friends advocating for friends; having the tools and knowledge to spread virally.

Encompassed within these relationships are four interlocking ideas that I hope to convey in a positive light through tools, knowledge, and awareness. These four ideas are advocating for yearly physical examinations, challenging the preconceived invulnerability, early diagnosis, and prevention. However, with these ideas there is a fine line that if crossed might evoke fear and negativity. The goal is to put a positive lifestyle spin on these ideas so that they are taken seriously, but not so seriously that each time an individual gets a cold they are over-frequenting the doctors office and living in fear of the disease. Early diagnosis and prevention are key in this project and will exist as the overarching goal and I plan to challenge the ignorance that is self-inflicted on the demographic and likewise, observed from the outside.

The remaining foundation to discuss is the significance I aim to convey in tandem with the communication aspect. Once again, working with the idea of this project functioning on two dimensions; one being from within the demographic, self, and the other being how the demographic is perceived by outsiders. In one dimension the objective of the project is to provide the ability for young adults to become self-advocates and push for answers, perhaps not only for themselves but for others around them. As mentioned before, I aim to do so through the supplementation of tools and knowledge that are uniquely embraced by each individuals. The most important part of this idea of significance is essentially giving a face to the young adult demographic in regards to health care and cancer. It is a demographic that is often ignored and the proposal of a viral branding campaign strategy seems to be viable at this time. It can provide an image for the unique demographic that communicates to themselves as well as family, friends, doctors, and other outsiders. This could be further justified through the exploration of partnerships with health care providers, school and universities, insurance companies, as well as not-for-profit organizations. I envision, giving the young adult population significance through two-dimensional communication.

[AFTER] How can graphic design bring significance to the young adult demographic in respect to cancer by dispelling ignorance's through the utilization of communication strategies that work both to communicate to and within the demographic, as well as to those important members outside of the defined demographic?

Sunday, February 6, 2011

DEGREE PROJECT | Week 01 Experiments: A Reflection

Refining research and reflecting upon previous experiments lead to examining a 2-way street; one lane being young adults, the other being doctors and health care providers. 

In presenting this weeks findings through experimentation feedback consisted of looking towards avenues of potentially affecting health care policy, looking for ways to 'test' doctors and target the health care side of the matter, as well as considering family history and the role it plays in the diagnosis of cancer.

In targeting health care providers and doctors I would like to focus on the relationship that is existing or non-existing with young adults in relation to the communication of cancer and it's probability within the demographic.  Whether it is something simply ignored by doctors, and therefore needs to be advocated from both sides.

Tentative interviews with:
Dr. Gary Doolittle, MD
KU Medical Center

Dr. Jeff Holzbeierlein, MD
KU Medical Center
discussion points
– Challenges within the young adult demographic

– Thoughts on self-initiative and responsibility

– Thoughts on assumptions regarding a preconceived invulnerability and invicibility in the young adult demographic.

– General observation and feedback on the significance of family history and prevalent knowledge.

– Thoughts on why, statistically, cancer survival and prevention rates have failed to increase.

– How crucial are yearly examinations, and how might that be best communicated to the demographic?

– Thoughts on prevention, early diagnosis, and general awareness that communicates to the demographic.

As far as family history goes I am not certain where it will lead me, but I think it is crucial in creating relatability and advocacy; I can’t say that I even know the entirety of my family history in regard to cancer and other diseases.

In further research I have found there to be a lack of communication when it comes to cancer within the family, apparently due to the stigma cancer can engrain upon a family. According to the National Cancer Institute (nci) those with a family history of cancer have an elevated risk of being diagnosed and can be advocated by healthy lifestyles and regular screenings.

According to the previously gather statistics from KCAI students, 13 out of 28 thought cancer diagnosis to be hereditary or genetic.

The challenge now is to create experiments that address these factors as well as other, but also, they need to be informative to both my audience and the project itself. The goal of these experiments is to gain feedback, to learn something, what information can I get from these interactions? What will I gain from these experiments to fuel my ideas?

SPATIAL | Corbusier Exhibition Branding

When approaching the branding / naming for our exhibition of Corbusier's 5 Points we decided to reflect back upon the essay trying to pull out key elements, thoughts, and expressions. This initial approach emphasizes expressing the essence of his thoughts in the essay, his utopian vision of the Villa Savoye and 'new architecture'.

IMAGERY + COLOR PALETTE here we have been working to gather imagery to inform the exhibition as well as to inspire the look&feel of the exhibit as well. Working with contrast and juxtaposition is also something Kate and I are considering at this point; and we are also looking to inform our color palette from imagery as well. My thoughts at this point are emphasizing the clean, smooth, and practical aesthetic Corbusier worked towards with the exaggeration of white, cool grays, and a warmer accent color.


– fusion; nature + industry

– illumination
– purpose
– functionality

– social cause
– better life

– elements
– redefining
– innovative
– independent

– apertures (windows)
– industry
– science + reason
– technology
– harmony
– proportion

– 'instrument of reconstructing society'
– 'forms in light: light + shade – primitive shapes
– light + shade, wall + space – fusion
– 'interaction of space and volumes versus 2-dimensional cosmetic treatment of the facade'

Saturday, February 5, 2011

SPATIAL | Concept Revised

Kate and I revisited our initial concept ideas and worked towards our current direction which gives emphasis upon the contrast and fusion of nature, Corbusier's ideas, and industry. We have also designed our exhibition to be highly interactive, incorporating screen-based media, projection, and large scale imagery & constructions.

Our goal with the digital media is to create an extension of the experience rather than simply replacing the entire exhibition by displaying it through digital media. The basics of the hand-held media experience will consist of supplementing Corbusier's 5 points and the visual that accompany them. Kate and I also considered the use of speculative sensors that will communicate with the devices indicating which section of the exhibit you are in which then brings up information on that subject; this idea will also contribute to the interactive portions where the device will act as a personal control that interacts directly with the display.

Wednesday, February 2, 2011

SPATIAL | Initial Concept Overviews + Thoughts

With this concept I took a cue from Corbusier's idea of 'architectural promenade' which he explains as the gradual exploration of a space. With this comes perceptions of space and elements and how they progressively change as you move through the space, all dependent upon your surroundings at the time. This idea provides a varying view and for dynamic reads of space and time.

So my thoughts here are that the 5 points are not necessarily in a specific, traditionally logical order but rather they are arranged so that one leads to the other based upon vantage points and sight lines. Each it viewable from one to the next, they just don't happen to be right next to each other. This could create for a dynamic exhibition if this idea is communicated effectively.

I also hope to tie in this idea of the 'grand reveal' Corbusier conceptualized with the Villa Savoye as it was reveal from the forest in a wide-open green space. The gallery directly off the entrance will facilitate this and also take advantage of the overlook from above; how the space will be observed differently possibly utilizing the floor below.

This concept also considers utilizing the upper level as a feature of Corbusier and his influence upon Modern architecture displaying his life story and those he has influenced. This could give the viewer a better sense of his contributions and also takes advantage and makes use of the separation created from level one to two.

1ST Floor

2ND Floor

The second idea considered is one that takes advantage of the primitive shapes used in the Villa Savoye and expressed in Corbusier's 5 Points. With a clean, white aesthetic, what if everything were viewed through a ribbon of windows? Whether directly referencing them of giving the subtle implication by only displaying content in a horizontal, rectangular strip. This idea could also work in the contrast of the interior and exterior as it is present in the Villa and express the contrast of shapes, light & dark, and the modular construction of Corbusier's utopian vision.

1ST Floor

2ND Floor

The thing that has likely not been considered as much is how these ideas will persuade the viewer of Corbusier's concepts and reasoning. The logical approach may be one of simple conveying the essence of each of his 5 Points through the exhibition. And the digital media component can lend itself to furthering the idea and showing the viewer how these ideas relate to modern day architects and structures; how the basic idea is upheld today and also show his influence upon others.

Tuesday, February 1, 2011

DEGREE PROJECT | Experiments 02 – 'Save the Date'

Below is the mock construction of the interactive poster created based upon statistics from the questionnaire sent out to kcai students as well as to test participation and action. This piece take a different approach with a 'save the date' motif stressing the need to commit to regularly scheduled doctors visits and physical exams. The approach also takes advantage of the given audience by, in a way, using their information / feedback against them; using their statistical data to send the message directly back to them. I like this idea because it is highly personal to a population within the young adult demographic and could perhaps evolve into some sort of system used on other college populations.

The poster allows the viewer to actually take a 'save the date' card to jump-start the scheduling of their yearly check up. To take it a step further, they are prompted to leave their name stating they have committed to fight the ignorance and over-confidence within the demographic as well as those outside of it viewing them as the same.