Sunday, February 13, 2011

PRO PRACTICE | "Pricing & Ethical Guidelines" Review


Well in browsing through the book there were several interesting things that caught my eye, some surprises whether good or bad; here are my rather random thoughts that I jotted down while browsing through the book...

This was a really interesting concept that I never knew was termed as so...'Trade Dress' an "unregistered trademark that protects a product's total image and overall appearance." It puts emphasis on the fact that everything you create is yours, from sketches on a napkin and process to the final deliverable artifact and the elements it is composed of.

An interesting point regarding pricing was the idea of 'usage factors' in which price is considered depending on "how, where, and for how long the art will be used (or reused). And I suppose this is somewhat of a segway into royalties and such. Here the book mentions it is also important when considering the 'where', whether the art will be seen nationally, internationally, etc.

Reading into salaries and the breakdown of chump change between the different titles and disciplines within the design industry, the area that shocked me the most was how high the New Media & Web salaries are in relation to the traditional creatives. Further on in the book and relating back to New Media is that phenomena that it is creating; giving us the ability to "compress time and eliminating distance", essentially giving us the task to work wherever we want/need to.

Taking a look at the process for bidding on a project; the submitting request for proposal or design brief seemed to be very extensive and thorough and a large time investment for 'landing' a client or project.

Along the same lines I can across "The Code of Fair Practice" which was very interesting as I never knew such a thing was mandated, and it's good to know it not just a self-driven practice, that there is oversight to an extent.

"Surface Design" – an interesting term for those designing in paper and textile design...

From an overall point of view, it is both interesting and somewhat intimidating to see how much of the 'business' aspect there is to our industry. Obviously in dealing with billings and clients, but also in considering personal work, contracts, overhead, negotiation, trademarks, copyrights, etc.

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